Contact NARM for event and ticket information.
Sunday, June 07, 2009 from 8:30 AM - 3:45 PM (PT)
Music Business Crash Course
Two leading music industry trade groups, the National Association Of Recording Merchandisers (NARM) and the American Association Of Independent Music (A2IM), are teaming up to bring “Music 101” to your door step and cover the fundamental industry issues that all music creators and content users need to know.
When & Where?
Sunday, June 7, 8:30 AM-3:45 PM • San Diego Ballroom C, San Diego Marriott Hotel & Marina
For Whom?
For those in the music business or music commerce space who need to learn the industry rules and regulations and get updated on the latest developments and how to meet the challenges of the music industry as it evolves. Those people include:
• Individual artists
• Music label personnel
• Entrepreneurs entering the music space
• Music business students
What Is Planned?
The course will start with an industry overview and music basics for artists and new labels and businesses. As the day progresses, sessions will cover the fundamental industry issues that all music creators and content users at any experience level need to know. A2IM President Rich Bengloff (former VP of Distribution Operations at Sony Music Distribution, Sr. VP/CFO of Elektra Entertainment Group and WNYC Radio’s VP of Finance) will moderate the program and present portions of his music industry course that he now teaches as part of the Fordham MBA program. Additional instructors will include music label owners, distributors/aggregators, retailers, publishers and social networking/web executives.
Preliminary Schedule
Welcome & Opening Panel: “Label War Stories: ‘I Wish I Had Known...’”
- Jeff Price, TuneCore
Music Industry Overview & 101 Business Basics
- Rich Bengloff, A2IM
Seven Ways To Market Music
- Bryn Boughton, Iris Distribution
- Al McCree, Military Music
Publishing: “What You Need To Know”
- Erik Gilbert, IODA
- Patrick Sullivan, RightsFlow
Lunch (a box lunch is included in the registration fee)
Hiring Staff In-house Or Out-sourcing Your Radio Promotion, Publicity And Other Functions
- Kevin Day, Rocket Science
- Adam Lewis, Planetary Group
Social Networks & The Web As FREE Promotion
- Moderator: Ted Cohen, TAG Strategic
- Panelists:
- Mike Doernberg, ReverbNation
- John Lenac, Yahoo! Music
Distribution/Retail Access: “How Do I Get It? (Physical/Digital)”
- Violet Brown, Trans World Entertainment
- Eric Levin, Criminal Records/AIMS
- Bryan Mead, Fontana
- Jon Strickland, Epitaph
- Josh Wittman, Yep Roc/Redeye
Label Back Room: Royalty & Technology Support
- Scott Cave, Red Velvet
- Steve Grady, Royalty Share
Current Industry Issues
- Susan Ferris, Long Live Crime
- Eric German, MS&K
- Chris Smith, Best Buy
- Dave Zierler, INgrooves
NARM also invites all Crash Course registrants to participate at no extra charge in scheduled NARM events that will take place folowing the Crash Course programming on June 7. These events include: Speed Dating One-On-One Meetings (3:45-5 PM), the Welcome Reception sponsored by Rhino Entertainment and WEA Corp.(5:30-7 PM), and NARM@Night (9 PM-Midnight at On Broadway Event Center). Sign-up is required to participate in Speed Dating. Please sign-up by contacting A2IM’s Al Verik or NARM’s Holly Rosum – contact informtion is below.
Questions?
Contact A2IM’s Al Verik at 212.999.6113 or al.verik@a2im.org or NARM’s Holly Rosum at 856.596.2221 or rosum@narm.com.
The Music Business Crash Course is part of the larger NARM Connects ... Physical ... Digital ... Mobile Convention. The NARM Annual Convention is the premier music industry event that is not to be missed. The Convention brings together all the key industries that affect the music business, including retailers, artists, record labels, and content providers, as well as mobile, digital and technology companies. The NARM Convention connects industry leaders and experts for the purpose of building new partnerships and developing viable, creative solutions to keep the music industry strong.
Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. NARM’s retail members operate thousands of physical, digital and mobile storefronts that account for about 90% of the music sold in the U.S. market.
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